He is the undisputed number one of the world badminton scene. But Lee Chong Wei's eyes show hunger for he is hell bent in trying to capture the All England title for the third consecutive time.
Speaking to him after his first round match at the National Indoor Arena, one could not help but notice the desire to achieve the feat, for he is aiming to gain much psychological advantage over his opponents.
The manner in which he disposed off the young pretender from China, Wang Zhengming 21-16,21-11 showed why Chong Wei oozes class for he was virtually toyed with his opponent, trying some fancy shots, yet he was at ease with his game.
Chong Wei paid tribute to his opponent and also gave credit to Liew Darren who moved into the second round, saying the the Malaysian youngster had shown the desire to do well and that was important in order to achieve success.
Chong Wei will take on Denmark's Han Vittinghus in the second round and is wary of his opponent who ousted Indonesia's Simon Santoso.