Neil Warnock is intent on bringing Asian players to Queens Park Rangers as a catalyst to increase the profile of the club.
Warnock wants to sign five players in January in a bid to keep their Barclays Premier League status next season.
"I'm not saying they're all going to be big-name signings but we need numbers in the squad," said the boss.
"If we sign a few players from Asia it will definitely help QPR develop as a brand.
You could spend £10million on a striker and he will not play as well as Heidar Helguson on Saturday, so you have to be careful as a manager.
"By all means we want to improve the squad long-term, as well as the immediate concern."
Since Tony Fernandes took over in August five signings were completed, and the Malaysian businessman is ready to back the club again.
As the clubs popularity grows, Warnock knows looking to Asia is beneficial and he has revealed he went to see three players in action in a World Cup qualifier between United Arab Emirates and South Korea less than two weeks ago.
"By owning a Premier League club Tony has shot up in profile over there. This is the start of something and I feel the club can develop a global presence because of the owners and the contacts they have," added Warnock.
QPR will not be the first team to sign players from Asia as Manchester United, Liverpool and Arsenal have already registered interest in various players from that continent.