CARDIFF CITY have turned down a number of sponsorship deals to wear the name "Malaysia" on their new kit for next season.
Chief executive Gethin Jenkins said the Bluebirds had chosen to turn down prospective offers from UK sponsors to show the club's affinity with the country of their Malaysian investors.
The club said it wanted to show its bond with the 1Malaysia campaign - which promotes unity within diverse cultures in the country, along with improving football connections with the start of the 1Malaysia Cardiff City Grassroots Academy in Kuala Lumpur.
Jenkins said: "The club had some very attractive shirt sponsorship options to link up with a number of commercial partners and brands in the UK and abroad, but after speaking with our investors and knowing the commitment from Vincent Tan and TG, we knew that the best way to highlight our affinity with Malaysia was to wear the message with pride on our kits this season.
"The bond between Cardiff City FC and Malaysia will be evident throughout the season, something that has already been fully embraced by our supporters over the last twelve months and more. We are all looking forward to maximising this sponsorship and further sharing much between both countries over the coming season."
"Features and events on our ever improving links with MALAYSIA will be run over coming months, highlighting the excellent work being undertaken by our Academy in the country, plus much more.
A statement on the club's website said: "We are also pleased to include the popular yellow and white stripes at the top of the shirt, while also presenting a classic looking kit that we are sure all Cardiff City supporters will enjoy."